HireSanta Media and Contact Information

Mitch Allen, Head Elf of HireSanta appeared on ABC’S Shark Tank to present his business HireSanta to the Sharks.  After months of preparation, Hire Santa, Santa Claus, Mrs. Claus, and 20 of Santa’s friends entered the Shark Tank to show to Mark, Barbara, Kevin, Lori, and Daymond how quickly the Santa Claus for hire business had been growing over the last few years and to get an investment to help expand the business, so even more people would be able to experience the magic of a Santa Visit during Christmas.  If you are looking to book a Santa Claus to come to your home, office or retail location please Go to Santa Claus Near Me  and fill out the form there.

Since then Hire Santa has grown to be the largest Santa for Hire company in the world.  Having been featured on every major news outlets as the leading expert in Santa Claus entertainers.  If you are media outlet and would like to speak with Mitch about an article, interview or appearance, please fill out the form below.  For more information about Hire Santa on Shark Tank 

Investment Opportunities

At HireSanta, we’re actively seeking opportunities to invest in and acquire businesses that operate in the entertainment, Santa Claus staffing company, and related industries. With our extensive experience and successful track record, we’re committed to expanding our presence and making strategic investments in companies that align with our vision.

Why Partner with HireSanta

Expertise: With years of experience in the entertainment and event staffing industry, HireSanta brings a wealth of knowledge and expertise to the table.

Strategic Growth: We are passionate about the growth and development of businesses in our field. By partnering with HireSanta, you’ll have access to valuable resources and strategic guidance.

Industry Focus: Our primary focus is on businesses related to Santa Claus staffing, entertainment, and event services. If your company operates in these areas, we’d love to explore potential opportunities.

Contact Us

If you’re a business owner looking to discuss investment or acquisition possibilities. We value your interest and will promptly respond to inquiries related to potential partnerships.  If you are looking for a Santa Claus Talent Agency  or a Real Beard Santa Claus fill out the form below.

Here is information about HireSanta and our Founder Mitch Allen “Santa Allen:

About Santa Allen

Being Santa is an honor.

Not because of the suit. Not because people recognize you. And definitely not because you get to say “Ho ho ho” in public without anyone looking at you funny.

It’s an honor because families invite you into their tradition. They open their front door and trust you with something sacred. A moment their kids will remember for the rest of their lives.

I’ve been Santa since 2007. It started in the most imperfect way possible, and it turned into the work of my life.

The night it became real

My first time portraying Santa was at a company Christmas party. I volunteered, jumped in, and had a ton of fun. My look, though, wasn’t exactly “North Pole ready.” Call it an early prototype.

Then came the night that changed everything.

My wife hosted a cookie-decorating party for our two young daughters. The house was full of sugar, sprinkles, and the kind of loud kid laughter that makes Christmas feel alive. I decided to surprise them as Santa.

I walked in thinking I was about to pour into my girls. Give them a memory. Be the dad who pulled off the big magic trick.

The moment they saw Santa, the whole thing flipped.

They didn’t react like kids watching their dad do a bit. They reacted like kids meeting Santa. Their faces, the way their little bodies relaxed, that look of wonder winning out over doubt. It wasn’t about “Dad in a costume.” It was about what Santa represents. Safety. Joy. Attention. Goodness.

I thought I was bringing the love. They reflected it back so purely that it changed me.

That night I learned the truth about this role:

Santa isn’t a costume. Santa is trust.

Going all-in

After that, I went all in. Not halfway. Not “good enough.” Not “throw something on and wing it.”

Think Tim Allen in The Santa Clause. Beard and wig, real boots and belts, the full look, the full presence. Because when a family invites you into their home, you don’t get to be casual about it. You’re stepping into their tradition, and you owe that moment your best.

I started doing more visits. Then more. Then someone asked me to appear for a friend, tipped me, and the entrepreneur part of my brain kicked in. People want this, and they want it done right.

I built SantaAllen.com, then HireSanta.com, and pretty quickly had more business than I could handle myself.

That’s where HireSanta became bigger than me.

Why HireSanta exists

I didn’t start booking other Santas because I wanted a bigger company.

I started booking other Santas because families deserve the magic, and Santas deserve to be treated the way I wanted to be treated. Clear expectations. Real support. Professional standards. Respect for the craft.

HireSanta grew into one of the most recognized Santa agencies in North America. Our Santas have served some of the most iconic brands and institutions in the country. Fortune 500 retailers. Major theme parks and resorts. The NBA, NFL, NHL, and MLB. The Ritz-Carlton. And thousands of families, municipalities, and community celebrations from coast to coast.

But the company has never been about the logos on the client list. It’s about building community and raising the bar for the entire industry, and supporting the Santa community year-round, not just in December.

Shark Tank, and showing America what a professional Santa really is

In 2018, I got the call most entrepreneurs dream about. HireSanta was invited to pitch on Shark Tank.

Standing in that hallway before walking into the tank, I knew I had a chance to do something bigger than promote a company. Most of America had never thought about professional Santa Claus entertainers as a real craft. Real artists. Real performers with training, beards earned over years, and a level of professionalism that rivals any other entertainment industry. To most of the country, “Santa” was a guy in a folding chair at the mall.

I wanted to change that, in front of millions of viewers, in one shot.

So I brought our Santas with me. Not props. Performers. Including several of our Black Santas, because part of telling the real story of professional Santa Claus entertainment in America is showing that the craft is bigger and more diverse than the picture most people carry in their heads. Every kid in this country deserves to see themselves in the magic, and the professional Santa community has always had artists ready to deliver that. They just needed a stage.

That episode aired in 2018, with updates in 2019 and again in 2023. And what stayed with me long after the cameras stopped rolling wasn’t anything about a deal. It was the messages. From families who said, “I didn’t know I could hire a real Santa for our home.” From parents who said, “My son finally saw a Santa who looked like him.” From Santa performers across the country who said, “Thank you for showing the world what we actually do.”

That’s the part I cared about most. National prime-time television introducing America to the world of professional Santa Claus entertainment, and using that platform to make sure no kid got left out of the picture.

The ASL Santa, and a documentary I won’t forget

Around that same season, I learned about a Santa who was traveling the country visiting Deaf and hard-of-hearing children, signing in ASL. For many of those kids, he was the very first Santa they had ever actually been able to talk to. Not “talk to” through a parent translating. Not “smile at and take a photo with.” Actually talk to. Sign to sign. Eye to eye.

A documentary crew was following him, and HireSanta got the chance to help support the project. I’ll tell you when it hit me. There was footage of a little girl walking into the room and realizing Santa was speaking her language. Not waiting for someone to interpret. Not pretending to understand. Just Santa, signing, asking her what she wanted for Christmas like he’d been waiting all year to ask her specifically.

She broke. In the best way. Tears, smile, the whole thing. I sat there watching that footage thinking, this is what the work is for.

Since then, expanding access to ASL Santas, bilingual Santas, and multicultural Santas has been one of the most important things we do at HireSanta. Not because it’s a trend. Because if Santa is real to a kid, Santa has to be able to reach that kid. All of them. Every one.

Where my heart still is

Over the years I’ve been blessed to do just about every kind of event there is. Hundreds of home visits. Parades, corporate parties, country clubs, major public tree lightings, and a national television commercial.

I’ve portrayed Santa for the Dallas Cowboys, served as Jerry Jones’ personal Santa, and had the honor of being Santa for some of the biggest events in the Dallas-Fort Worth community, including the City of Dallas tree lighting at Klyde Warren Park. I also serve as Santa Claus for the Dallas Holiday Parade.

But if you ask me where my heart is?

It’s still in the living room.

Home visits are different. You’re not on a stage. You’re not “performing.” You’re creating a moment inside someone’s real life, and that’s a privilege.

I’ve returned to some homes year after year, watching kids grow up. One year I walked into a living room I’d visited four or five times by then, and there on the mantle was a framed photo. Me. Or rather, Santa Allen, hugging a little boy who was now standing in front of me at almost my shoulder. His mom caught my eye and didn’t say anything. She didn’t have to. I was part of the family’s Christmas. Quietly, year after year, I had become part of their story.

Some of those kids are grown now. A few have only recently figured out that the Santa they believed in for years was a trusted family friend the whole time. Those full-circle moments are what this work is really about.

Every year it hits me the same way. Don’t take this lightly.

Serving the Santa community

A big part of my mission is helping other Santas create that same kind of magic.

For more than a decade, I’ve been a requested presenter at some of the largest Santa schools, conventions, and gatherings in the country. The topics I’m asked about most:

• Amazing Home Visits. My full run of show. Interaction strategies, storytelling methods, and pacing.
• What Clients Are Really Looking For. Managing expectations, reading the room, and delivering the moment families actually want.
• Marketing Your Santa Business. Building a professional Santa practice with integrity.

I share everything. The whole playbook. Because the more professional our community becomes, the better every family’s Christmas gets.

I also host a bi-weekly State of the Season Facebook Live, and we’re still going strong today. Hundreds of Santas tune in across the seasons to stay informed, stay connected, and stay part of the larger Santa community. Over the years I’ve also interviewed dozens of Santa performers on the show to spotlight best practices and elevate the craft across the country.

Leading through COVID

When 2020 hit and our world got turned upside down, professional Santas faced two threats at once. The loss of their season, and the loss of families’ ability to safely keep their Christmas traditions.

We didn’t wait it out. We got to work.

Through HireSanta, we helped pioneer large-scale virtual Santa visits, training performers across the country to connect meaningfully with children online and ultimately supporting tens of thousands of virtual visits during the pandemic seasons. We helped develop and deploy protective “Santa Shields,” custom plexiglass installations that let children safely interact and take photos with Santa, and distributed hundreds across North America to malls, event operators, and individual performers.

And through bi-weekly State of the Season broadcasts, we kept the community informed, encouraged, and working through one of the hardest stretches the Santa world has ever faced.

It’s still some of the work I’m most proud of.

Giving back

Service doesn’t have a season.

Through interactive Reindeer Games events at Santa schools, conventions, and gatherings, we’ve helped raise thousands of dollars for Santa-related causes and charities supporting children and families.

Beyond Christmas, I donate hundreds of hours each year helping nonprofits around the world strengthen their boards and improve member engagement. The same principles that make a great Santa visit, showing up prepared, being fully present, honoring the trust people place in you, make a great volunteer leader too.

The takeaway

For me, being Santa has never been about wearing the suit.

It’s about creating a moment that feels real. It’s about honoring families’ traditions. It’s about supporting the Santa community. And it’s about making sure the spirit of Christmas is strong enough to reach everyone.

If I’m invited into your home, your event, or your community, I’ll treat it the way it deserves to be treated: As an honor.